The Perak Tourism Committee is banking on the power of wheels to promote Visit Perak Year 2012 (VPY).
Its chairman Datuk Hamidah Osman said the state would collaborate with local radio station, Perak FM, to send out a convoy to circle the country to promote VPY.
“We will first target states surrounding Perak, namely Penang, Kedah and Selangor, before expanding our coverage to other areas,” she said.
Speaking to reporters on Tuesday, Hamidah said state secretariat buses would also have tourism banners to promote VPY.
“We are going on an aggressive campaign to draw tourists to Perak. We have set aside RM2mil to promote VPY this year and the amount will most probably be doubled next year,” she added.
Hamidah added that 17 billboards would be erected along highways and at the KL International Airport, Low Cost Carrier Terminal and KL Sentral to promote VPY.
“Advertisements would also be placed in travel magazines,” she said.