IPOH, June 2026 – Big Bad Wolf Books, globally recognised as the World’s Biggest Book Sale, has announced its official return to Perak. The 11-day literary event will run from 3rd July to 13th July 2026 at AEON BIG Falim, Ipoh.
As part of its core global advocacy movement, the event focuses on making high-quality literature both affordable and accessible to the public. In an increasingly digitalised environment, this return to Ipoh serves to highlight the irreplaceable value of the printed word as a lifelong investment for the mind. To support families and readers amidst current economic landscapes, this year’s event integrates a celebration of literacy with substantial consumer rewards.
Key Angles for Editorial Consideration:
- Championing Affordable Literacy: The event directly addresses price barriers to education by providing millions of books at major discounts of up to 95%, with entry-level pricing starting from as low as RM3.
- Supporting Students and Educators: In alignment with its mission to cultivate sustainable local reading habits, a dedicated 5% additional discount is being offered to teachers and students.
- The “Strike Gold” Consumer Initiative: To create an engaging experience for visitors, the event features a unique community campaign giving shoppers the opportunity to win a grand prize of a prestigious Valcambi 10-Gram Gold Bar.
Event Reference Details:
Date: 3 July – 13 July 2026
Time: 10:00am – 10:00pm daily
Venue: AEON BIG Falim, Ipoh, Perak
Admission: Free and open to the general public
